CSR
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The CSR concept
CSR
is a concept whereby companies integrate social and environmental
concerns in their business operations and in their interaction with
their stakeholders on a voluntary basis.
The main function of an enterprise is to create value through producing
goods and services that society demands, thereby generating profit for
its owners and shareholders as well as welfare for society,
particularly through an ongoing process of job creation. However, new
social and market pressures are gradually leading to a change in the
values and in the horizon of business activity.
There is today a
growing perception among enterprises that sustainable business success
and shareholder value cannot be achieved solely through maximising
short-term profits, but instead through market-oriented yet responsible
behaviour. Companies are aware that they can contribute to sustainable
development by managing the operations in such a way as to enhance
economic growth and increase competitiveness whilst ensuring
environmental protection and promoting social responsibility, including
consumer interests.
Brief background
SMEs are today facing severe challenges to adopt a more sustainable
development approach. Contributions are needed from across all sectors
of society including business.
In Europe, a growing number of SMEs
are committed to Corporate Social Responsibility (CSR). Businesses are
voluntarily going beyond legal obligations in the social and
environmental spheres and are using a rapidly growing number of
instruments and measures, many introduced at civil society instigation.
In order to promote effective CSR, a number of European governments are
pursuing public policies such as company reporting obligations or
disclosure requirements for investment funds. The European Union, too,
is presently considering a common CSR strategy: CSR public policies may
help shape globalisation in a positive way by promoting good company
practices that complement public efforts for sustainable development,
states the European Commission in their Communication concerning
Corporate Social Responsibility in Europe: There is a role for
Community action to facilitate convergence in the instruments used in
the light of the need to ensure a proper functioning of the internal
market and the preservation of a level playing fields.
Awarentainment, Awareness and Entertainment -
is a the combination action of information and entertainment for CSR
awareness purposes - is a set of web and competition games for 
explaining to and disseminating among SMEs the Corporate Social Responsibility principles and business best practices.
The web-users can practice and learn enjoying and gaming in a set of
different web-games and amusing contents - as solution to have
difficulty focusing on a task for extended periods of time of study
and/or work.
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